Lean + Bootcamp Workout For A Social Impact Project

By Kate Ettinger — Mar 26 14
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This article by Kate Ettinger was originally posted on Ideas That Impact.

I attended a Lean Impact Workshop by Leanne Pittsford of Start Somewhere where we used the Javelin Board to practice the Lean method on a social impact project.

Within an afternoon, we identified a problem with customers (as distinguished from problems without customers that are not as ideal for a lean business!), tested assumptions with customers and pitched a prototype idea with potential customers.

The most valuable parts were:

  • thinking with a diverse group of people about how to apply the Lean method: who is the customer, what does the customer need, what is the riskiest assumption and determining what assumption to test
  • applying Leanne’s  method to build lean tests by getting clear on vision (belief), mission (what you want to do), strategies (how will you do it) and goals (specific what you want to do).

Lean Workout: A Prototype

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I designed this Lean Workout by hacking exercises from Eugene Eric Kim’s Changemaker Bootcamp Watercooler* and Leanne ‘s Lean for Social Good workshop. This Lean Workout was a prototype to see how these two approaches might complement each other in order to accelerate social impact.   

Renee Frissen (right) and I prototyped the Lean Workout with our social impact projects.  Renee founded a Netherlands-based social enterprise Social Tech and I kickstarted OpenQRS.  Erin Beitel (left), a rockstar Teach for America alum, budding digital diva and OpenQRS team member facilitated the Lean Workout.


Why A Lean Workout?

Prototyping favors action over perfection. The goal is learning- even if it results in the “failure” of an idea. I learned about prototypes and human-centered design working on the product development team for two ehealth startups with David Karshmer who led IDEO’s health care practice in the 90s. A rough prototype tested with real customers offers a rapid way to disprove bad ideas in order to get to great ideas faster. We tested every idea immediately with customers in order to iteratively design our product/service offerings.  The Lean method applies this rapid learning approach rigorously.

I love the premise of Eugene Eric Kim‘s Changemaker Bootcamp: preparing for effective collaboration is akin to sports training and results from practice!  The Bootcamp workout model aligns with my sense of how to effectively build the capacity and skills for sustainable leadership, collaboration, and rigorous learning.  It struck me that the Bootcamp workout model might also lend itself well to learning-through-applying the Lean approach for social entrepreneurial problem solving.

In the Lean for Social Good workshop, we didn’t have a chance to apply the Lean method to our own initiatives.  I was curious to test how the approach would work if two social enterprise teams paired to work through the Lean method on their respective initiatives. My hypothesis was that having people external to one’s project join in this thought process would yield better results, faster.

  1. How does the Lean method work when two companies pair up to apply Lean to their businesses
  2. How does the Lean method work when applied to a social impact project?  What are the edge of its usefulness?
  • Many social impact projects have multiple customers (those that pay and those that benefit may or may not be the same).  How does that alter the model?
  • Lean is predicated on an environment where risk is possible and failure can be afforded.  Many social impact projects are risk averse due to funding concerns and/or sensitive issues.  How does this culture difference influence the application of lean in these organizations?

Our Lean Workout

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After a quick check in, we did some workouts on our respective projects.

{Workout #1 Check In: presence, shared understanding}

I shared the OpenQRS story then presented the vision (belief), mission (what you want to do), strategies (how will you do it) and goals (specific what you want to do).

{Workout #2 Listening: presentation skills; listening}

We adapted the 100 Question Workout from the Changemaker Bootcamp.  15 minutes of rapid fire question generation. One question per post it.   The questions revealed the gaps in storytelling, surfaced assumptions, forced clarity and generated new thinking about the project.


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Then, we clustered the questions into themes. OpenQRS will use these questions as prompts for blog posts next month.

{Workout #3 Asking Generative Questions: listening, synthesizing, critical and creative thinking}

We ended with a Q&A to get answers needed for feedback to refine the vision, mission, strategies and goals. Then we switched projects and we did a repeat of the same workout for Renee’s.

{Workout #4 Dialogue: listening, synthesizing, responding in real time}


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While it was still fresh, we put Renee’s project through the Javelin Board.  We discovered that her multi-prong approach to move forward meant that she had multiple potential customers.  A common feature of social impact projects is that the beneficiary is not always the same person who pays. Both are customers. Teasing out the different potential customers to determine a lean test was a great learning process.

{Workout #5 Javelin: clarifying, refining, designing tests, getting out of the building, talking with customers}


Ongoing Practice: Lean Workouts

Consistent with the Changemaker Bootcamp model that emphasizes these skills benefit from regular practice. Renee and I will continue our Lean Workouts in weekly check ins.

Here is our weekly Lean Workout Agenda:

Check In 
1. My greatest success/win from last week:
2. My priority for the week is _____
3. My most inspiring moment last week was ______
4. Here’s what I’m struggling with ______
5. _______ is on my 1 month horizon
6. _______ is on my 3-6 month horizon
7. Lean test from last week report back
8. Lean test for this week
9. (optional) My topic for 15 min brainstorm/open issue discussion

If requested, clarifying questions & reflections.
Listener jots notes for the speaker.
Repeat.

Key Learnings from our Lean Workout Process:

  • The 100 Question Workout was a high yield activity and a highlight of the day. (Thanks Eugene for sharing it and Changemaker Bootcamp Alum Eugene Chan for telling me about it!)
  • An external partner in this process surfaces assumptions and forces the implicit to be explicit
  • Helping the other enterprise provides the opportunity for great insights on one’s own project even when the businesses are completely different!
  • A 3rd party process facilitator keeps the flow and provides a fresh perspective

Ideas for Future Iterations: 

  • Add a 5 minute reflective discussion just after the pitch. The listeners “sensemake” what they heard immediately after the pitch. The speaker listens to how the listeners understood the project: the way they talk about it, what words stuck, what things were unclear and learn from the gaps, questions, interpretations. (Renee’s suggestion- great idea!)
  • Prompt participants to maintain a “cross learning” notebook/paper to jot down reflections for their project as they work on the other project.  Alternatively, build 3 min reflection breaks after each workout to capture ideas/lateral thinking from working on your own/the other project.

Lean Learnings:

  • Clarified use of the Javelin Board
  • Identified the multiple customers for a social impact project
  • Trimmed the project to its bare essentials to an MVP that can be tested iteratively
  • Surfaced critical riskiest assumptions that narrowed the focus for MVP testing

Acknowledgements/Resources

Here is our full agenda including our notes from the Lean for Social Good Summit (These are unedited and may include Dutch and English).

Grateful to Eugene and Leanne who inspired this Lean Workout!  For more in depth resources, please follow up with Leanne of Start Somewhere and Eugene Eric Kim of the Changemaker Bootcamp and Faster than 20.

*Disclaimer: I’ve not participated in the Changemaker Bootcamp. These activities reflect my interpretations of exercises from the Changemaker Bootcamp Watercooler.  

Your Turn: Have you done something similar?  We would love to hear your thoughts on this approach.

Kate Ettinger | Mural Institute

Kate is a social entrepreneur, interaction designer and health care ethics consultant trained in law, bioethics and conflict resolution with over twelve years of health-related experience in private, government, academic, non-profit sectors. Kate is driven to learn and committed to fostering success in endeavors that promote public health and human dignity.

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